As Director of Digital Projects, my background working in design, journalism, web development, podcasting/radio, and video helped guide the digital effort of USC’s $6B Capital Campaign and current fundraising endeavors.Web
Lead strategy and development/redesigns of all USC's Advancement web properties and micro-sites. Directs both in-house teams and outside vendors, overseeing development, content creation, budgets, working with the team on best practices of UX/UI and implementing analytics. Led the transition from iModules to Salesforce Marketing Cloud. Managed email campaigns for alumni events, advancement, and presidential emails as needed. Social Media/Journalism
Write/edit video scripts, copy for web, tutorials, and assists with ad, email and print copy where necessary. I also help with social media for USCAA as needed and am about to work on a new strategy with our partners.Analytics
Manage tracking performance data across Advancement's digital platforms, using KPIs to improve and adapt user experience (UX) and ROI. Video/Photography
Conceptualize, lead and manage Advancement video projects, with our in-house team, freelancers and outside vendors. My role includes concepting, writing/editing scripts, gathering assets, scheduling shoots, producing, interviewing, video editing, as well as managing budgets, and working directly with vendors to manage projects from start to finish. Projects include: “What If?” promo for the USC Health Campaign (which inspired a $1M donation); “Check-In with Checcio”, a bi-weekly series featuring the Advancement SVP; Reunions and Homecoming promos for the Coliseum; “Scholarships Change Lives” series featuring student stories; along with multiple other videos.In addition to video, I manage photo shoots, including staff and donor portraits, and event and editorial photo shoots, working with our in-house photographer, vendors and production assistants.Design
Working with the Advancement design team, I help guide the look and feel of web and video projects.Podcasting/Radio
Conceptualize, manage and lead production on in-house audio tutorials for USC Advancement's professional development program.Team Management
Works collaboratively with clients and partners. Leads in-house staff and vendors, providing guidance and mentorship.